In 2017 chinese travelers took more than four billion trips in country and 131 million trips overseas. However chinas outbound tourists are still less than 10 of the countrys total population and only 10 of the population hold the passports which suggests huge potential in chinas outbound travel market.
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162 million border crossings were made by chinese nationals in 2018.
China outbound tourism. From the way of china outbound travel the proportion of the rapid development of the free travel industry has been increasing. China has been the largest source of outbound tourists in thailand japan south korea russia maldives the uk and the other countries. Driven by chinas increasing levels of disposable income travel abroad is more affordable for millions and long term trends point to volume growth with global implications.
In a recent report equity analysts from morgan stanley research say they are now more bullish on china outbound travel raising their 2018 volume growth forecast from 11 to 14. Chinese outbound travellers move from sightseeing to experience from brands to lifestyle. China is already the worlds largest outbound travel market and is set to grow further.
Why chinese outbound tourism. China has evolved as a major source of outbound tourism in the world and has become one of the biggest tourism markets across the world with high per capita tourist expenditure. How countries are.
By 2020 we expect that more domestic travelers will graduate to overseas trips pushing annual outbound traffic to 160 million. China is the biggest tourism source market in the world. China outbound tourism market is showing a trend of being customized deep and high end and is changing from the sightseeing group to the free travel and the deep tour.
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