World trends in tourism and hospitality
Tourism has added 7.2 million jobs to the global economy, about 1 in 11 jobs worldwide. Working in the traditional tourism industry creates about one and a half indirect jobs in the tourism-related economy. Also, in the case of the housing industry, three indirect dependent jobs are supported for each major job. As a business sector, tourism offers a wide range of employment opportunities to ensure the delivery and quality of products and services. People are considered essential for the efficient functioning and prosperity of tourism industries, and thus labor is treated as human capital.
An increasing number of international tourists The number of international tourist arrivals has increased steadily almost every year; In particular, new tourist destinations are starting to gain more attraction compared to the mature traditional destinations. International tourist revenues grew above the 4.4% average to a record 1.2 billion in 2015 (50 million more tourists than the previous year), a trend that has continued over the past six years in a row. In 2014, Europe, the most visited region, has mature destinations, which accounted for 51% of all international arrivals. However, the United States showed the highest growth of over 8% in international arrivals (compared to 3% in Europe), followed by the Asia Pacific and the Middle East (both 5%). By 2030, the number of international arrivals is expected to exceed 1.8 billion.
And while Europe and America are expected to show modest growth rates of 2.5% and 2.2%, the Asia-Pacific and African regions will show higher annual growth of 5.7% and 5% over the same period. 1.4 The driving force of growth Tourism is highly dependent on people. The natural environment and the built environment in the countryside, on the other hand, have a huge impact on everyone. Some of the most important growth drivers behind record growth in the travel and tourism industry are 1.5.
Global Tourism Industry and Products Over the past decades, the trend has shifted to specific segments of tourism, such as medical tourism, ecotourism, adventure tourism, cultural heritage tourism, etc. Medical tourism is a fast-growing sector driven by rising healthcare costs in developed countries and better connectivity with developing countries. More than forty countries in Asia, America, Africa, and Eastern Europe welcome millions of medical tourists each year for cosmetic surgery, heart surgery, dental care, and orthopedic surgery.
Thailand, Singapore, Malaysia, and India are the main destinations for the Asian medical tourism market, while Turkey favors the medical tourism market in Eastern Europe. Thailand is more popular among Western European tourists for cosmetic surgery, due to lower costs, latest medical technologies, and alternative medicine, while offering more popular tourist destinations. Singapore and India specialize in complex procedures where India has a cost advantage and Singapore has a technological advantage.
Contactless Payments in the Travel Industry
Another important form of travel technology is the ability to accept contactless payments. This will allow travel companies to process payments more quickly, including in situations where customers do not have access to their money, credit, or debit card. It can also improve the customer experience because it saves time. The availability of contactless payments began as a convenience but has become a central part of travel marketing since the coronavirus pandemic. Many people are reluctant to handle cash as travelers become anxious about the spread of the virus. Using contactless payments as much as possible can protect your employees, too.
Virtual Reality (VR) in the Travel Industry
Virtual reality is a new technology in several different sectors, but its role in the tourism industry is very important. After all, it allows travelers to visit faraway places without leaving their own homes, and it can make a difference if they end up making a reservation. With VR tours, customers can experience everything from virtual tours of hotels and restaurants to monuments, national parks, or even specific activities. Interactivity and sinking can also help you gain a competitive advantage over competitors who are not yet taking full advantage of this type of technology trend. Most VR tours or 360 tours are now compatible with all major web browsers and can help those who don’t want to travel due to COVID see the benefits more clearly.
Example: Travel guide in the city of London – 360 video VR
Example: The world’s first virtual reality search and booking experience”
” and “Real” “Changvelstry” Benefits of Virtual Reality Marketing in Industry “for more information.
AI Chatbots in the Travel IndustryAI-powered chatbots can be one of the smartest technology investments you can make as these chatbots are able to provide customers with quick answers to 24/7 questions, regardless of team availability. This can be essential to meet today’s customer service expectations. Usually, these chatbots are best at answering common questions, which have standard answers.
However, advances in artificial intelligence technology mean that modern chatbots are constantly evolving as they interact more and more. They may also be particularly good at answering questions about COVID policies and safety or hygiene measures. Example: An example of an intelligent and user-friendly travel chatbot Check out the articles “AI chatbot: what are the benefits for the travel industry?” and “AI bot: what features are important for travel agencies?” to learn a lot more.
Cyber security measures in the Travel Industry
Cyber security is a major area of interest for people in tour guide positions, as companies in the industry are increasingly exposed to cyber-attacks and also more vulnerable to data breaches of other types. Travel companies are the main targets as they employ a large number of people and have access to an abundance of customer data. Some of the biggest threats in this area include phishing attacks and on-demand software attacks, although today’s reliance on data also puts companies at risk of human error committed by their employees. This requires investment in cybersecurity training and various hardware and software solutions to keep your business safe. It is also important to follow the latest rules and comply with data protection legislation.
Internet of Things (IoT) in the Travel Industry
. One of the most exciting new trends in travel technology is the Internet of Things (IoT), which involves Internet-based interconnection between everyday devices, enabling them to send and receive data. We are already seeing examples of their role in the travel and tourism industry, and it will continue to grow. For example, IoT technology can be used in hotel rooms to provide guests with a device that connects to everything from lights to heaters to air conditioners, allowing them to control everything from one place. At airports, meanwhile, luggage cases can be fitted with sensors that alert passengers as they pass.
Example: Smart Technology Smart Airport
Learn more about IoT in the tourism industry, how the Internet of Things (IoT) benefits the tourism industry.
Recognition Technology in the Travel Industry
Finally, recognition technology is very attractive in this list of major technology trends, because of its ability to remove friction from purchases and make interactions seamless. The technology itself includes fingerprint recognition, facial recognition, retinal scanning, and various other biometric identifiers. This technology is already being used in some hotels for fingerprint or semi-contact check-out. In the future, however, it is hoped that the technology will allow customers to pay for meals at the hotel’s restaurants just by walking east. Example: Facial Recognition Registration at Marriott China Hotel
For more information and examples of the use of facial recognition in the travel industry, see Four Ways the Travel Industry Can Use Facial Recognition.
Augmented Reality (AR) in the Travel Industry
Augmented reality is similar to virtual reality, but involves amplifying, not replacing, real people’s environments. One of the big pros of this particular tech trend is that it’s cheaper than virtual reality, and users only need a smartphone or tablet with Internet access. Graphic overlays can significantly improve the quality of customer service by providing valuable information or even pure entertainment. For example, applications can allow you to enlarge photos with filters and effects. Local destination details can also be displayed when customers point their smartphones at them, providing the most relevant and timely information.
Example: Augmented reality in the tourism industry
For more detailed information and examples of how augmented reality can benefit your business, see How Augmented Reality is Revolutionizing the Tourism Industry.
Artificial Intelligence (AI) in the Travel Industry
In addition to robotics, AI is also used in other ways. Perhaps the most obvious application in the travel and tourism industry is for customer service purposes, where chatbots have the ability to deliver fast response times to problems or questions. They can also learn from their ongoing interactions with customers. In addition, hotels and other companies in the tourism industry can use artificial intelligence to accurately and consistently organize operator data. You’ll be able to draw conclusions about business performance or trends related to customer satisfaction, as well as intelligently manage inventory.
Example: Make Your Travel Boat Reservation
Find more detailed information and examples on the use of artificial intelligence in the travel industry in the article “How Artificial Intelligence Changes the Travel Industry”.
Big Data in the Travel Industry
In modern tourism management, big data is a fact and almost all successful companies use their own data collection techniques. One of the main uses of this data is to improve personalization. This is because travel agents use the information they collect to refine their offers. Another valuable use of information is the analysis of the current company’s performance. In particular, hoteliers can use big data for revenue management purposes, using historical utilization rates and other past trends to better forecast demand levels. If demand can be predicted, pricing and promotion strategies can also be improved.
Example: Big data and predictable analysis
For more information and examples of big data in tourism, see “5 ways big data can benefit tourism”.
What are the latest trends in travel marketing?
Apart from keeping up with the latest trends in travel technology, you also need to keep up with the latest trends in travel marketing. There is a significant intersection between travel and tourism-related technologies, with examples including virtual reality marketing and voice search marketing, but there are specific marketing trends as well. Check out “The Latest Travel Marketing Tips to Maximize Your Results” if you want to explore the topic of travel marketing in more detail and learn about some of the top travel marketing trends today.
What is the latest trend in tourism?
Most popular tourism technologies have been influenced by broader tourism and travel trends. For example, the trend for eco-conscious travel has led to an increase in electric car fares, while a more personalized trend has led to an increase in the use of IoT devices in hotel rooms. Read the article “Tourism Trends: The Latest Opportunities for the Tourism Industry” if you want to know more about current new tourism trends and the opportunities associated with them. Learn more about tourism and travel technology during travel courses.
There are many different options available depending on the tourism area you want to specialize in, for example, travel, tourism, leisure, tourism, tourism marketing, and tourism management. Experience the tourism trail: Complete list of tourism courses and instructors to learn about the different courses available, what they cover, the benefits of studying a tourism course, a list of teachers who actually offer these courses, and some of the best sites to visit when searching for a course that suits your needs.
Best Tourism Industry Jobs Council
Tourism technology plays a role in a wide range of tourism jobs. And technology can also be used to find work. Whether you are just starting your career or you already have experience in the industry and are looking to advance, job boards in the tourism sector can be very useful when looking for vacancies and applying for a new job. Read “Tourism Jobs: The Best Tourism Industry Job Boards For Your Career”, where you can access important information about jobs in tourism, as well as a list of job boards. listing jobs in the aviation, hospitality and cruise industries. For companies operating in the travel industry, it is essential to keep up with the latest trends in travel technology. Understanding and accepting the trends outlined above will help you provide a better customer experience. It can also help you optimize revenue management and overall business results.
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Revfine.com is a knowledge platform for the hotel and travel industry. Professionals use our insights, strategies and practical advice to inspire, optimize revenue, innovate and improve the customer experience. All tourism tips can be found in the Marketing and Distribution and Technology and Software categories.
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