Malaysia Tourism Brochure Pdf

History Tourism Malaysia

The Tourist Development Corporation of Malaysia (TDC) was established on 10 August 1972 as a workplace under the previous Ministry of Trade and Industry by an Act of Parliament. With the inception of the Ministry of Culture, Arts and Tourism on 20 May 1987, TDC was moved to the present new ministry; and has become the Malaysia Tourism Promotion Board (MTPB) through the Malaysia Tourism Promotion Board Act 1992. Popularly referred to as Tourism Malaysia, its full focus is on promoting Malaysia domestically and internationally. Tourism Malaysia now has 34 overseas and 11 marketing representative offices.

Tourism Malaysia Promotional efforts

In September 2006, Tourism Malaysia signed a £2 million affect Manchester United in an attempt to market Visit Malaysia Year 2007. before that, Tourism Malaysia had an effect Chelsea F.C. The success of the Visit Malaysia Year 2007, a celebration of Malaysia’s diverse cultures, beautiful holiday locations, and unique attractions has helped propel the country to the forefront in tourism. Tourism Malaysia sponsored the Carlton Football Club within the Australian league in 2009.

In 2010, Tourism Malaysia announced that it might be making greater efforts to draw in New Zealanders. “Initiatives include a greater specialize in ecotourism, major cultural events, and activities for young urban professionals. Family-friendly destinations, wellness activities, value for money, and a secure, clean environment are some of the key drivers of this market,” said Ng.

The government has started a campaign called “1Malaysia Green, 1Malaysia Clean” so as to let tour operators and travelers understand the necessity to guard nature areas while promoting eco-tourism.

In 2016, Tourism Malaysia stated ‘Besides mass tourists, we also are trying to specialize in niche tourism products like sports including motoring et al., golfing, bird watching, medical and wellness also as shopping.’ Shopping bringing within the highest revenue share at 30 percent of total tourism revenue in 2015.

For inquiries, please call Tourism Infoline 1300-88-5050 (domestic) or email to Tourism Malaysia Contact Centre (TMCC) at [email protected].

Leadership

• Dato’ Seri Ramlan Ibrahim (Current Chairman of Tourism Malaysia)
• Datuk Ahmad Shah Hussein Tambakau
• Dato’ Siew Ka Wei
• Tan Sri Ng Yen Yen[4]
• Wee Choo Keong

https://en.wikipedia.org/wiki/Tourism_Malaysia

Tourism Malaysia Corporate Site

Pdf The Representation Of Malaysian Cultures In Tourism Brochures