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Trends Tourism Australia
Despite the global economic challenges and natural disasters in 2010–2011, Australia’s tourism growth was supported by increased consumption (up 4.4% over the last few years, largely due to an increase in the number of international visitors). On the back of a strong Australian dollar, 2010–11 also saw a record 7.4 million short-term resident departures from Australia, an increase of 9.9% from 2009–10. Consumption by domestic tourists grew at less than half the pace of international tourists in 2010–11 (up 2.1% compared to 4.4%).
The Australian Government released the 2020 Tourism Industry Potential on 15 November 2010, which estimated the Australian tourism industry to be worth up to $140 billion in overnight expenditure. This growth will largely be due to key emerging markets, including China, which is estimated to be the largest economic contributor to Australian tourism by 2020.
The number of Chinese visitors has more than doubled from 2006 to 2012 reaching a peak of 626,400 in 2012 and surpassing for the first time the number of arrivals from the United Kingdom. In 2013, China was Australia’s fastest-growing tourist market. By 2017 China surpassed New Zealand as the top source of visitors to Australia, and in 2019 Chinese visitors reached a peak of over 1.4 million and had contributed about A$12 billion to the Australian economy. According to Tourism Australia Managing Director Andrew McEvoy, the Chinese are the highest spending visitors to the country.
From the colonial days, the idea of travel has been more natural to Australians than to people long-established at one from their homes, who were prone to continue their search for wealth or security for a while, or, having settled down, to return to the old countries to visit their kin and refresh old memories. The opening of new lands, the establishment of industries and towns, and the consequent dispersal of people over Australia created a habit of mobility and enterprise that encouraged Australians to face the hardships of early travel by coach, on horseback, or by ship.
Even so, the slow and uncomfortable modes of travel and the vast distances separating Australian towns tended to restrict travel to essential journeys for purposes of trade, pursuing an occupation, or settling. This has changed somewhat with the advent of rail transport.
The preliminary emphasis in tourism for functions of satisfaction became most powerful on tours to lodges close to the primary populace centers. These protected the Blue Mountains in New South Wales and the hill and coast lodges near Melbourne and different main Victorian cities. The present railway offerings radiating from the one’s cities, collectively with the `feeder’ horse-drawn, and later motor, instruct delivery connecting with the railways, rendered the State Government railway traveler Bureaux the primary manner for promoting intrastate, or even a few interstates, tour.
Travel for all functions improved progressively after the Second World War. This duration noticed the status quo of the Australian National Travel Association with Bureaux withinside the UK and USA. The enterprise obtained authorities’ investment in the pinnacle of enterprise contributions and promoted the country ‘vigorously’ through a poster campaign, and from 1934–to 1974 through Walkabout magazine.
From August 1946, Walkabout additionally doubled because the professional magazine of the newly fashioned Australian Geographical Society (AGS), based with a £5,000 supply from ANTA, its banner subscript reading ‘Journal of the Australian Geographical Society. This position is now crammed via way of means of Australian Geographic magazine. Later it have become `Australia’s Way of Life Magazine` while supported via way of means by the Australian National Publicity Association and later the Australian Tourist Commission.
Tourism visitors persevered to be especially via way of means of rail, however additionally via way of means of sea, despite the fact that the own circle of relatives motor technology started out withinside the Thirties to take part withinside the shorter intrastate visitors. A huge fleet of passenger ships furnished common and famous offerings linking maximum ports among Fremantle and Cairns. Other offerings connected Sydney and Melbourne with Tasmanian ports.
The wintry weather cruise of these days to Queensland ports may have appeared because of the equal of modern power or flight north for a wintry weather vacation on the Gold Coast or a Barrier Reef Island, or modern shorter South Pacific cruises. The first cruises from Australia to New Zealand have been organized withinside the summertime season of 1934–35, and Australians have been journeying to Britain for as low as $ seventy-eight in traveler magnificence withinside the years without delay previous the Second World War.
In the duration following the Second World War the arrival of recent and stepped forward strategies of transportation, blended with growing requirements of dwelling and the lively publicizing of overseas destinations, advanced global tour right into a mass movement. New ocean liners shortened journeying time considerably, and tours via way of means of vehicle and bus improved in lots of countries.
Most of all, air tours have become broadly available, faster, safer, and cheaper. The starting of the Jet Age in 1960, with large airplanes wearing extra than one hundred passengers at speeds approximating six hundred miles consistent with hour, faded the sector via way of means of 1/2 of in phrases of time. Rising requirements of dwelling withinside the post-battle duration brought about extra expenditure on tourism, consequently making it extra essential to the countrywide economy.
Australia is participating in this global travel expansion, especially with regard to domestic tourism. What is the significant increase in income and ownership of private cars by the majority of the population, extended leisure, three weeks of annual paid leave (first introduced in New South Wales in 1958), and the introduction of long vacations? It means that as many as a thousand Australians are traveling on the road to almost every part of the country.
This has led to new and improved facilities, especially accommodations, investment in the development of new resorts in scattered locations throughout Australia, and changes in the organization and methods of tourism administration, development, and promotion. These activities have had a significant impact on issues such as the improvement of highways and the opening of national parks and coastal areas. The Tourism 2020 Strategy was created and implemented.
Prior to COVID19 and the five major varieties, domestic tourism was an important part of the tourism industry, accounting for 73% of the total GDP of direct tourism and playing an even greater role. However, in 2021 during the pandemic, Australians traveled intrastate and also interstate when borders were open. From November 2021, borders for Australia were opened, and fully vaccinated Australians were permitted to fly overseas without exemption, although the range of countries was added to Malaysia, Singapore, New Zealand, and other countries in December with citizens from Japan and South Korea allowed to enter the country, from 1 December 2021. Following the significant consultation on the replacement Tourism 2030 strategy, its launch was interrupted by COVID19 leading to the Government Commissioning an Expert Panel led by the former Tourism Minister Martin Ferguson to provide recommendations.
Eventually, the updated Tourism 2030 document titled THRIVE (The Re-Imagined Visitor Economy) 2030 strategy is currently being finalized.
Organizations Tourism Australia
The Australian Trade and Investment Commission has tourism policy and programs responsibility in the Australian Government with Tourism Australia responsible for marketing Australia. State and territory government jurisdictions have tourism police departments and/or tourism marketing authorities along with regional tourism organizations. The industry has a wide range of stakeholder bodies including the Australian Tourism Industry Council (ATIC), which includes promotion of the Australian Tourism Accreditation Program, the Australian Tourism Awards and Star Ratings Australia; the Australian Chamber of Commerce and Industry Tourism Chamber, and the Australian Tourism Export Council (ATEC).
Marketing Tourism Australia
Tourist plane preparing to take off from Melaleuca Airfield in South West Wilderness, Tasmania Australia’s international tourism campaign focuses on Australia’s laid-back style, including an advertising campaign in the 1980s when actor Paul Hogan told American tourists to “slide extra shrimp into your barbie.” I’m guessing. A 2006 campaign in the UK using the Australian slogan “Where are you?” Martin Ferguson AMMP. This campaign aims to take annual leave in Australia and remind employees of the personal and professional benefits of taking that leave. As of June 30, 2009, the Australian economy had accumulated 126 million days of annual leave. By the end of the June 2010 quarter, that number had declined to 117 million days after declining in the previous three quarters.
The Australian Tourism Board’s “Nothing Like Australia” consumer campaign has called on Australians to share their favorite places and experiences in Australia with the world. The campaign is based on a survey by the Australian Tourism Board and found that Australians are enthusiastic about promoting their country. They were designed to include Australians because they are experts in making Australia different than anywhere else. The core message, “There is no such thing as Australia,” was created to last through a variety of media, audiences, and activities.
Monthly visitor departures by the state that has spent the most time since 1991. New South Wales, Queensland, and Victoria are the three most visited states. New Zealand tourists are an important part of Australia’s tourism market, with short vacations usually focused on iconic attractions (usually Sydney, Uluru, Gold Coast, Cairns), Wildlife native to Australia (especially koalas and kangaroos).
The growth of tourism in 2019 was driven by education and leisure travel. Education attendance increased 5% to 586,000 and spending increased 8% to a record $ 12.7 billion. Holidays increased 4% to nearly 4 million and spending increased 6% to $ 16.9 billion.
Backpacker Tourism Australia
Australia is popular with backpacker tourists and is mainly young people from Western European countries (especially the United Kingdom) . Travelers who spend more time in Australia tend to explore Australia more. Many backpackers participate in working holidays enabling them to stay longer in the country. Working holiday visas for Australia are available for those aged 18 to 30 for most Western European citizens, and also citizens of Canada and some developed East Asian nations such as Hong Kong, Taiwan, Japan, and South Korea.
Domestic Tourism Australia
The domestic tourism market is estimated at $63 billion. In 2009, the Australian domestic market experienced a 10% slump in the number of visitor nights. Domestic tourism in general and in particular free caravan and camping sites for overnight accommodation experienced strong demand in 2012.
Australians are big domestic travelers, with a profusion of seaside resort towns in every state (many located on or near good surfing beaches), mountain retreats, plentiful national parks, rivers, fishing locations, wine growing regions, as well as a domestic visitation of the major tourist spots. Domestic tourism peaks during the Australian school holidays.
In 2011, a leading Australian travel agent warned that low-cost carriers such as AirAsia and Jetstar who offered cheap packages to Asia threatened the domestic tourism market.
Destinations Tourism Australia
Hervey Bay is a popular tourist town with ample opportunities for whale watching, although there are plenty of other places along the Australian coastline to see whales.
Fraser Island is considered to be the largest sand island in the world at 1840 km2. It is also Queensland`s largest island and has been inhabited by humans for as much as 5,000 years. The island has rainforests, eucalyptus woodland, mangrove forests, Wallum and peat swamps, sand dunes, and coastal heaths. The island can be reached by a ferry from River Heads (South of Hervey Bay) to Kingfisher Bay and Wanggoolba Creek or Inskip Point to the north of Rainbow Beach to Hook Point, or by chartered flight from Maroochydore Airport.
Great Barrier Reef – Tourism Australia
Australian beaches are world-renowned. The Great Barrier Reef attracts up to two million visitors every year. Careful management, which includes permits for camping and all commercial marine tourism within the Great Barrier Reef Marine Park, has so far ensured that tourists have a very minimal impact on the reef. Uluru, Kakadu National Park, and Fraser Island are major natural attractions. Uluru won the 2013 Qantas Australian Tourism Awards and was named Australia’s best major tourist attraction.
In December 2013, Greg Hunt, the Australian environment minister, approved a plan for dredging to create three shipping terminals as part of the construction of a coal port. According to corresponding approval documents, the process will create around 3 million cubic meters of dredged seabed that will be dumped within the Great Barrier Reef marine park area.
Sydney Opera House – Tourism Australia
Another attraction that appeals to many tourists is the Sydney Opera House. Shopping and casinos are a big attraction for wealthy Chinese visitors. Wine, indigenous culture, and nature tourism will also help you travel to Australia.
event Tourism Australia
Major events attract many tourists. Sydney Gay and Lesbian Mardi Gras is an annual event that attracts thousands of foreign tourists. The 2000 Sydney Olympics brought significant inbound and domestic tourism to Sydney. During the Games, Sydney received 362,000 domestic and 110,000 international visitors. In addition, up to 4 billion people worldwide watched the game. The 2003 Rugby World Cup attracted 65,000 international visitors to Australia. Schoolies Week is a 12th-grade celebration held annually in late November, many heading to the Gold Coast, with $ 60 million in economic growth expected in 2011.
Major Australian icons for tourists to visit include:
- Great Barrier Reef
- Red Centre
- Great Ocean Road
- Barossa Valley
- The Kimberley
- Kangaroo Island
- Byron Bay
- Tasmanian Wilderness
- Australian Alps
- Flinders Ranges
- Fraser Island
- Sydney Harbour Bridge
- Coober Pedy
- Sydney Opera House
- Phillip Island
- Melbourne Cricket Ground
- Blue Mountains
- Namadgi National Park
- Beach of Surfers Paradise, Gold Coast
FAQS Tourism Australia
What is the current state of tourism in Australia?
Tourism in Australia continues to be a driver of growth for the Australian economy, with domestic and international tourism spending totaling $122 billion in 2018-19. In the financial year 2018–19, Australia generated $60.8 billion in direct tourism gross domestic product (GDP).
What type of tourism is in Australia?
Domestic tourism currently accounts for approximately 65% of all tourism in Australia. International visitors make up the remaining 35%. International tourists usually travel for longer and spend more money than domestic travelers – hence the appeal!
How is Australia affected by tourism?
In 2019, tourism in Australia accounted for 3.1% of the national GDP, contributing $60.8 billion to the Australian economy. This means that tourism GDP grew at a faster rate than the national economy. Of this, 26% came from international visitors to Australia while 74% came from domestic tourism.
How much does Australia make in tourism in 2020?
Performance of Australia’s tourism industry in 2020–21. Australia’s tourism industry was valued at $81 billion in 2020–21. This was 41% down in 2019.
Why is Australia a popular destination for tourists?
Our sandy stretches are home to world-class surfing, unique marine life, striking ocean pools, and unbeatable beach culture. So, it’s no wonder Australian beaches regularly rank among the best in the world. Surf, swim, snorkel, sun-worship – there are endless ways to enjoy Australia’s beautiful beaches and islands.
What Is the Role of Tourism Australia?
Tourism Australia is the Australian Government agency responsible for international tourism marketing. Tourism Australia’s role is to: Influence people to travel to and throughout Australia. Increase the economic benefits to Australia from tourism.
What is Australia known for?
Australia is world-famous for its natural wonders and wide-open spaces, its beaches, deserts, “the bush”, and “the Outback”. Australia is one of the world’s most highly urbanized countries; it is well known for the attractions of its large cities such as Sydney, Melbourne, Brisbane, and Perth.
Is tourism a big industry in Australia?
The travel and tourism industry has been one of the largest industries in Australia, usually accounting for a 10 percent share of the GDP in Australia. Over 660,000 people were directly employed in the tourism sector in 2019 and the outlook for future growth in the industry looked good.
How does tourism affect Australia’s economy?
Australia is a world-leading tourist destination. Our tourism sector contributes $152 billion to our economy, supports more than 300,000 businesses, and employs more than 660,000 Australians.
Where do most of Australia’s tourists come from?
Tourists by country
Country 2000 2019
China 120,000 1,323,000
New Zealand 817,000 1,272,000
United Kingdom 580,400 674,000
United States 488,100 764,000
How many tourists visit Australia?
9.3 million tourists visited Australia in 2019 (year ending June 2019). In 2020 the number of international visitors to Australia dropped to 6.7 million due to COVID-19 travel restrictions (year ending June 2020). A further decrease in annual tourism visits is expected in 2021.
What are the three main reasons for visitors to travel to Australia?
Reasons to visit Australia to compile a list of the country’s many highlights.
- Incredible Hotels.
- Sydney (and its Stunning Surroundings)
- Tantalizing Tasmania.
- Diverse Landscapes.
- South Australia’s Self-Contained Beauty.
- North Queensland & The Great Barrier Reef.
- Melbourne’s Many Cultural Charms.
- World-Renowned Wildlife.
What are 5 interesting facts about Australia?
5 interesting facts about Australia that may surprise you
- The Australian Alps get more snow than the Swiss Alps.
- 90% of Australians live on the coast.
- Tasmania has the cleanest air in the world.
- The Great Barrier Reef is the largest ecosystem in the world.
- Australia has over 60 separate wine regions.