Nationwide studies show nearly 40 of people visit a historic site or structure when they travel. Cultural cognitive touristic trips cctt are emerging as ones of the most successful types of modern travel.
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Tourists these days want more out of travel than visiting a park or a mountain range.
Heritage tourism is the hottest trend in the travel industry today. They want to experience unique places traditions and history and learn about their cultural roots. In reality it is something different. Travel trends that will drive the tourism industry in 2019 this is an extract from the travel trends report 2019 which is now available to download.
The worlds largest travel market is asia pacific which is represented by the pacific area travel association and includes china india and southeast asia. Trends in cultural tourism development. According to the travel industry association of america roughly eighty percent of the 150000000 adults who travel more than fifty miles from their homes can be considered cultural tourists.
They grow quickly and cover more areas and fields of social and economic life. Club mahindra expands its ashtamudi resort vistara set to fly international with flights to singapore azerbaijan conducting fam for indian agents and wedding planners dubai to get new cruise terminal next to palm jumeirah tat target 10 growth in 2020 after turning 60 travelport appoints ex sabre executive greg webb as ceo the westin pushkar resort and spa jk tourism courtyard by marriot. It sounds like a niche.
Traveling to experience the places and activities that authentically represent the stories and people of the past and present heritage tourism is considered one of the fastest growing segments in the industry and equates to a 171 billion annual spend. Every million dollars of spending by heritage tourists results in about 30 jobs. Heritage tourism or visiting an areas historical sites is the hottest trend in the travel industry today.
The national trust for historic preservation in the us. They account for about 37 of all travels and the demand is growing by 15 annually. Listed as the new york times top place to go in 2017 canada has quickly become one of the hottest international travel destinations.
User of cultural tourism today. An economically sound tourism model designed around history and heritage or a hospitality program where the town merely builds new visitor attractions that have little connection to the region. According to destination canada s most recent data canadian inbound tourism reached a 14 year high with almost 20 million travelers in 2016.
For tour and activity operators it can be challenging to find current travel trends and statistics without having to research varies articles across the web. True the world tourism organization unwto defines tourism as the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure business and other purposes. For every million dollars invested in rehabilitation of historic buildings about 30 jobs are created.
Every million dollars invested by city and state governments in heritage tourism creates between 50 and 250 jobs. Cultural tourism is a huge opportunity and a growing trend.
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