Cotri is a leading independent research institute for the china outbound tourism market offering our expertise in consulting research training and much more. By 2020 we expect that more domestic travelers will graduate to overseas trips pushing annual outbound traffic to 160 million.
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China is already the worlds largest outbound travel market and is set to grow further.
Outbound tourism china. Growth of tourism from china has risen more than that from other major economies such as the usa russia or brazil. In 2017 chinese travelers took more than four billion trips in country and 131 million trips overseas. The number of outbound travel agencies in shanghai.
How countries are. Tourists from china account for almost 6 of the total number of nights spent in the eu by non eu nationals butcher says. Strong demand for outbound tourism from lower tier cities.
According to china tourism research institute china had 117 million outbound tourists in 2015 and they spent 1045 billion us doallars increases of 90 and 166 compared with 2014. The main driving forces for the increases included personal income rise favorable policies and appreciation of rmb. Chinese people are now eager to go outside to explore other parts of the world which creates a tremendous market for foreign countries.
Home tourism 2015. China has evolved as a major source of outbound tourism in the world and has become one of the biggest tourism markets across the world with high per capita tourist expenditure. The number of outbound tourists organized by travel agencies account for 2993 of the total number of outbound chinese visitors in that year followed by guangdong province accounting for 219.
Thanks to the great improvement in chinese peoples living standards and consumption level the outbound visitors grows by leaps and bounds. Among them beijing is the largest outbound tourist destination in china.
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