Based on information gathered by our consumer demand project we produce traveller snapshots which are released annually to provide insights into the travel preferences and behaviours of the general consumer and high value travellers from each of our key markets. Usa the united kingdom france italy germany south korea japan mainland china hong kong singapore malaysia indonesia india and new zealand.
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In the financial year 201415 tourism represented 30 of australias gdp contributing a475 billion to the national economy.
Tourism australia high value traveller. The intent of that campaign was obviously to get our high value travellers in the us market to plan and book a trip to australia tourism australia cmo lisa ronson told cmo. Domestic tourism is a significant part of the tourism industry representing 73 of the total direct tourism gdp. Tourism in australia is an important component of the australian economy.
Find out more about high value travellers. This article discusses this contribution and how it has changed over time drawing on both publicly available data and insights from the banks liaison program. Those identified as high value travellers hvts engage in domestic leisure travel spend more time than the average traveller on leisure trips and are aligned to queenslands competitive offering indicating they are interested in having the types of leisure experiences queensland has to offer.
Those identified as high value travellers hvts engage in domestic leisure travel spend more time than the average traveller on leisure trips and are aligned to queenslands competitive offering indicating they are interested in having the types of leisure experiences queensland has to offer. Tourism australia has published new high value traveller consumer fact sheets for 14 key inbound markets. Teq targets domestic travellers who will generate a disproportionate share of ove for queensland.
John osullivan managing director tourism australia said tourism australia is keen to gain a greater share of the indian outbound travel segment and attract more high value travellers to. With the latest campaign tourism australia is using expedia groups global reach and technology platforms to amplify awareness and ultimately grow us bookings. Australias big ticket events calendars have taken on a life of their own according to rowan barker of the tourism and transport forum with cultural immersion possible on our doorstep.
High value travellers are likely to spend more stay longer and disperse more regionally. Teq targets domestic travellers who will generate a disproportionate share of ove for queensland. Over the tasman the australian dollar is traditionally strong against the new zealand currency.
Australia and new zealand. Tourism australia has embarked on a major international tourism research project into how global consumers view australia and what most motivates them to visit our country category travel events. The tourism industry makes a significant contribution to the overall level of economic activity and employment in australia.
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